TigerLily, a creative and manufacturing company, created a fresh advertisement for IQ Fiber, a leading internet service provider in North Florida. 100 % Grain. 0 % Stress.’ provides a bright, product-forward look at the convenience of switching to IQ Fiber with no hidden costs, information hats, or deals. Compared to other online providers, IQ Fiber offers a fundamentally different customer encounter. The:30 place debuted on-air in the company’s industry, Gainesville and Jacksonville, Florida, during the Super Bowl. It will also sit on IQ Fiber’s YouTube channel. In addition, elements from the area will be used for additional write advertising, OOH assets, and corporate social media campaigns.
‘ 100 % Fibers. 0 % Stress.’ opens on many clients, portrayed in a gloomy grey globe, who are frustrated with their existing internet provider. They growl’ rep-re-sen-ta-TIVE!’ while a live man is available to assist them, into the phone. ” Don’t your internet become easier by now”? asks the voice, as a younger person responds,” Uh, yeah”! Then, as she smoothly switches to IQ Fiber, the animation transforms to a brightly colored world. The place goes on to highlight the easy ways customers enjoy’ 100 % fiber-optic’ with’ 0 % stress’- from games to streaming across multiple devices, all without data caps. ” Welcome to the Fiberhood”, concludes the VO as the town celebrates its bright WiFi network.  ,
We were prepared to level up our media and show the IQ Fiber difference with a strong but realistic story, said Kim Smithers, IQ Fiber’s chief marketing officer. Since the TigerLily team had the unique position of being one of our customers, they authentically captured the emotion and experience we see every day” . ,  ,  ,  ,  ,
Andrew Fallon, the brand’s personable service and simplicity were the focus of the team’s development of a script, which was inspired by his own positive experience with IQ Fiber. Aesthetically, the design and animation take a cue from IQ Fiber’s existing marketing while pushing the use of stylised characters and spatial connections within the brand’s colour palette of pink, gold, and purple against a black background.  ,
” We focused on the main benefits of IQ Fiber in the market and liked the concept of” no stress” as a conceptual journey of the feeling you experience when using their service,” says Andrew. The IQ Fiber team were excellent partners who had a clear idea when we began this collaboration and thought about a bold creative way to express the brand identity in new ways.
The characters in the cartoon represent the diverse user base of the company. A mother, father, daughter, grandmother, young boy, work-from-home professionals, and several IQ Fiber technicians were among the characters TigerLily designed.
” We favoured brighter colours and fluid exaggerated movements without getting too’ cartoony,'” concludes Varick Rosete, TigerLily chief design officer. The characters needed to feel real, relatable, and engaged in activities that were relevant to the IQ Fiber audience, such as working from home and playing games, simultaneously. We treated the scenes almost like a stage play” ! ,